12 Days of Aritzia Holiday Campaign

HYPOTHETICAL INFLUENCER CAMPAIGN PERFORMANCE RECAP FOR ARITZIA’S “12 DAYS OF HOLIDAYS” CONCEPT. THIS PROJECT PRESENTS A DATA-DRIVEN EVALUATION OF A 15-CREATOR HOLIDAY INFLUENCER CAMPAIGN, DEFINING CLEAR GOALS ACROSS AWARENESS, ENGAGEMENT, AND CONVERSION WHILE OUTLINING THE KEY METRICS USED TO MEASURE SUCCESS.

THE RECAP HIGHLIGHTS KEY INSIGHTS ACROSS CREATOR TIERS, CONTENT FORMATS, AND PERFORMANCE DRIVERS, SHOWCASING HOW DATA CAN BE USED TO EVALUATE SUCCESS AND INFORM FUTURE INFLUENCER STRATEGY.

SOFTWARE: ADOBE ILLUSTRATOR, PHOTOSHOP, INDESIGN