Calvin Klein Fragrance Launch
A 360 CAMPAIGN CONCEPT FOR CALVIN KLEIN, CENTERED AROUND THE LAUNCH OF VINTAGE AMERICANA, A GENDER-NEUTRAL FRAGRANCE INSPIRED BY TIMELESS AMERICANA. THE PROJECT EXPLORES A CINEMATIC CAMPAIGN ROOTED IN INTIMACY, FAMILIARITY, AND MODERN IDENTITY.
UNFOLDING ACROSS MULTIPLE TOUCHPOINTS, THE CAMPAIGN SPANS HERO TALENT, SOCIAL STORYTELLING, AND A PHYSICAL ACTIVATION THAT BRINGS THE NARRATIVE TO LIFE. EACH ELEMENT REFLECTS CALVIN KLEIN’S REFINED, UNDERSTATED AESTHETIC, CREATING A COHESIVE EXPERIENCE ACROSS EVERY STAGE OF THE LAUNCH.
SERVICES: CAMPAIGN CONCEPTING, CREATIVE DIRECTION, PRODUCT DESIGN, HERO TALENT CASTING, SOCIAL MEDIA STRATEGY, INFLUENCER MARKETING STRATEGY, PRODUCT SEEDING, EXPERIENTIAL STRATEGY, EXPERIENTIAL DESIGN
SOFTWARE: ADOBE ILLUSTRATOR, PHOTOSHOP, INDESIGN
YEAR: SPRING 2026
