Parade Moves

GUERRILLA-STYLE POP-UP EXPERIENCE DESIGNED TO SUPPORT THE LAUNCH OF PARADE’S FIRST ACTIVEWEAR COLLECTION, MOVES, TRANSFORMING HIGH-TRAFFIC CITY SPACES INTO PLAYFUL, FASHION-FORWARD LOCKER ROOMS. GUESTS ARE ENCOURAGED TO OPEN LOCKERS TO EXPLORE THE COLLECTION, TOUCH FABRICS, AND TRY ON PIECES. 

AT THE CENTER, AN INTERACTIVE WORKOUT MIRROR GAMIFIES THE EXPERIENCE THROUGH A QUICK, JUST DANCE-STYLE CHALLENGE FEATURING YOGA POSES, DANCE STEPS, AND KICKBOXING MOVES. ANIMATED AVATARS DRESSED IN PARADE MOVES TRACK EACH PARTICIPANT’S MOVEMENT AND INSTANTLY DELIVER A CUSTOM DISCOUNT CODE, TURNING MOTION INTO REWARD.

SOFTWARE: ADOBE ILLUSTRATOR, PHOTOSHOP, INDESIGN