Empath
*NEW TALENT GRAPHIS 2022 HONORABLE MENTION
EMPATH IS AN ORIGINAL TYPEFACE AND PANEL SET INSPIRED BY—AND NAMED FOR—TESS BARRETT, A NEWHOUSE ADVISOR. DESIGNED TO BE BOTH FUNCTIONAL AND HUMAN-CENTERED, THIS TYPOGRAPHIC EXPLORATION TRANSLATES PERSONAL QUALITIES INTO PURPOSEFUL FORM.
THE LETTERFORMS FEATURE THICK, CONFIDENT STROKES THAT CONVEY STRENGTH WITHOUT AGGRESSION. ROUNDED COUNTERS SOFTEN THE TONE AND SIGNAL APPROACHABILITY, WHILE ANGULAR, SUPPORTIVE SERIFS REFLECT INDEPENDENCE AND THE WILLINGNESS TO OFFER A SHOULDER TO LEAN ON.
TWO ORIGINAL PANELS ACCOMPANY THE TYPEFACE, RENDERED IN WARM GRADIENTS AND SUBTLE RIPPLE PATTERNS. THE COLOR PALETTE MIRRORS THE WARMTH AND INSIGHT TESS PROVIDES HER STUDENTS, WHILE THE RIPPLE MOTIFS SYMBOLIZE HER CAPACITY TO GUIDE OTHERS FORWARD.
SOFTWARE: ADOBE ILLUSTRATOR, GLYPHS MINI 2
SERVICES: VISUAL CONCEPT, TYPEFACE DESIGN, LAYOUT & PANEL DESIGN
YEAR: 2022