Mood Coffee

MOOD COFFEE IS DESIGNED TO DELIVER AN ELEVATED COFFEE EXPERIENCE THROUGH ETHICALLY SOURCED BEANS AND A MINIMAL, INTENTIONAL PACKAGE SYSTEM. THE GOAL: TO HELP YOU START YOUR DAY STRONG—AND END IT EVEN STRONGER.

THE COLLECTION FEATURES THREE DISTINCT BLENDS—LIGHT, MEDIUM, AND DARK ROAST—ALL INFUSED WITH ALMOND MILK FOR A BALANCED, DAIRY-FREE FINISH. THE BRAND’S LOGO INCLUDES THREE CIRCLES, SYMBOLIZING EACH ROAST, WHILE A SERIES OF GRADIENT STRIPS WRAPS EACH CAN, VARYING IN TONE TO REFLECT ITS ROAST INTENSITY.

TO ENHANCE THE EXPERIENCE, MOOD INTEGRATES AUGMENTED REALITY, ALLOWING CONSUMERS TO VIEW AND INTERACT WITH THE CANS IN A REAL-WORLD ENVIRONMENT. THIS CONCEPTUAL EXPERIENCE BRINGS THE PACKAGING TO LIFE, SHOWCASING THE BLENDS AND DESIGN ELEMENTS IN A NEW DIMENSION.

THE DESIGN STRATEGY IS ROOTED IN CALM, CLARITY, AND CONTROL—STRIPPING AWAY UNNECESSARY NOISE TO MAKE SPACE FOR A MORE MINDFUL, AWAKENED EXPERIENCE. MOOD REFRAMES COFFEE NOT AS A STIMULANT, BUT AS A RITUAL.

SOFTWARE: ADOBE ILLUSTRATOR, DIMENSION, AERO, PHOTOSHOP