Wavelength Wellness Supplements

WAVELENGTH IS A MODERN WELLNESS BRAND REIMAGINING HOW DAILY SUPPLEMENTS LOOK, FEEL, AND FIT INTO OUR DAILY RITUALS. ROOTED IN FUNCTIONALITY AND CLARITY, THE BRAND DELIVERS A STRATEGIC SYSTEM THAT BALANCES STRIKING FORM, CONTROLLED COLOR, AND MODULAR DESIGN TO BRING STRUCTURE TO SELF-CARE.

AT THE CORE OF WAVELENGTH’S ETHOS IS A DESIRE TO MAKE WELLNESS FEEL LESS CLINICAL AND MORE PERSONAL. THROUGH A MODULAR COLOR AND ICON SYSTEM, EACH PRODUCT CATEGORY—FOCUS, BALANCE, REST—TELLS A DISTINCT STORY WHILE REMAINING PART OF A UNIFIED WHOLE. TACTILE MATERIALS, SOFT TOUCH FINISHES, AND A CUSTOM LOGOTYPE BRING A HEIGHTENED SENSE OF CARE TO THE EVERYDAY.

A DIGITAL TOOLKIT WAS DEVELOPED TO EXTEND THE BRAND INTO SOCIAL, E-COMMERCE, AND CONTENT TOUCH-POINTS. STORY TEMPLATES, INGREDIENT FEATURES, AND ROUTINE-GUIDE CONTENT WERE DEVELOPED TO ENSURE A CONSISTENT, SCALABLE SYSTEM THAT CONNECTS FORM AND FUNCTION ACROSS EVERY CHANNEL.

SOFTWARE: ADOBE ILLUSTRATOR, PHOTOSHOP, INDESIGN, AFTER EFFECTS