Rhode Ambassador Program

STRATEGIC INFLUENCER AMBASSADOR PROGRAM PROPOSAL FOR RHODE, THE SKINCARE BRAND FOUNDED BY HAILEY BIEBER. THE PROJECT DEVELOPS A COMPREHENSIVE BUSINESS CASE FOR A LONG-TERM AMBASSADOR PROGRAM, DEFINING GOALS, TARGET AUDIENCE, BUDGET, AND SUCCESS METRICS WHILE INTEGRATING INFLUENCER MARKETING ACROSS RHODE’S BROADER ANNUAL CAMPAIGN STRATEGY.

THE STRATEGY ESTABLISHES BRAND-SPECIFIC EVALUATION CRITERIA AND APPLIES A PYRAMID APPROACH TO A CURATED MIX OF INFLUENCERS AND CELEBRITIES, DEMONSTRATING HOW RHODE CAN BUILD AUTHENTIC, COMMUNITY-DRIVEN PARTNERSHIPS THAT PRIORITIZE CONSISTENCY, CREDIBILITY, AND LONG-TERM BRAND ADVOCACY.

SOFTWARE: ADOBE ILLUSTRATOR, PHOTOSHOP, INDESIGN