Rhode Influencer Program

STRATEGIC INFLUENCER AND CELEBRITY PARTNERSHIP PROPOSAL FOR RHODE, THE SKINCARE BRAND FOUNDED BY HAILEY BIEBER. THE PROJECT DEFINES BRAND-SPECIFIC EVALUATION CRITERIA AND APPLIES IT TO A CURATED MIX OF INFLUENCERS AND CELEBRITIES TO IDENTIFY PARTNERS WHO ALIGN WITH RHODE’S “LESS-IS-MORE” PHILOSOPHY.

THE STRATEGY ALSO INCLUDES A SAMPLE COLD OUTREACH EMAIL, DEMONSTRATING HOW RHODE COULD APPROACH POTENTIAL AMBASSADORS IN A THOUGHTFUL, INTENTIONAL WAY FOCUSED ON BUILDING MEANINGFUL PARTNERSHIPS.

SOFTWARE: ADOBE PHOTOSHOP, INDESIGN