Zara x Perrier

THE ZARA X PERRIER HERITAGE TOUR IS A MULTI-CITY EXPERIENTIAL CAMPAIGN DESIGNED TO BRING THE ZARA X PERRIER CAPSULE COLLECTION TO LIFE THROUGH FASHION, ART, AND CULTURE.

THE CONCEPT TRANSFORMS SELECT ZARA STORES IN NEW YORK, CHICAGO, MIAMI, AND LOS ANGELES INTO IMMERSIVE, CITY-INSPIRED POP-UP GALLERIES THAT BLEND PERRIER’S ARTISTIC LEGACY WITH ZARA’S MODERN RETAIL ENVIRONMENT. EACH LOCATION FEATURES LOCALIZED PROGRAMMING, SUSTAINABLE ART INSTALLATIONS, INFLUENCER-LED MOMENTS, AND CURATED PERRIER MIXOLOGY EXPERIENCES DESIGNED FOR SOCIAL SHARING.

SOFTWARE: ADOBE PHOTOSHOP, INDESIGN