Lust vs. Love: Type Specimen

*NEW TALENT GRAPHIS 2022 HONORABLE MENTION

THE LUST TYPEFACE SERVES AS A VISUAL CATALYST FOR EXPLORING THE TENSION BETWEEN LOVE AND LUST—PLAYING WITH CONTRAST, EMOTION, AND TYPOGRAPHIC FORM. THROUGH A SERIES OF ENGAGING AND EDUCATIONAL SPREADS, THIS SPECIMEN HIGHLIGHTS THE FONT’S HISTORICAL ROOTS, DESIGN SPECIFICS, AND THE DUALITY OF ITS NAMESAKE.

THE DESIGN SYSTEM USES RICH GRADIENT BACKDROPS, DYNAMIC LAYOUTS, AND LAYERED TYPOGRAPHY TO CREATE VISUAL HIERARCHIES THAT ECHO THE PUSH AND PULL OF ROMANCE AND DESIRE. EACH SPREAD VISUALLY INTERPRETS OPPOSING CONCEPTS—SOFT VS SHARP, RESTRAINT VS PASSION—WHILE CELEBRATING LUST’S DRAMATIC SWASHES AND DETAILED SERIFS.

BOTH A HISTORICAL OVERVIEW AND A VISUAL OBJECT, BRINGING LUST’S EXPRESSIVE CHARACTER TO LIFE IN A FORMAT THAT BALANCES ELEGANCE AND INTENSITY.

SOFTWARE: ADOBE ILLUSTRATOR, PHOTOSHOP