Experiential Marketing

LEARNED CORE REQUIREMENTS NECESSARY IN EXPERIENTIAL MARKETING EFFORTS, INCLUDING PARTNERSHIPS DEVELOPMENT, RESEARCH, LOCAL AND NATIONAL PROMOTION, AND POP-UP ACTIVATIONS. DEVELOPED TANGIBLE SKILLS, SUCH AS PROCESSING AND EXECUTING IDEAS TO INITIATE BRAND PROMOTION TACTICS INCLUSIVE OF FIELD MARKETING AND DIGITAL / SOCIAL PROMOTION. TAUGHT TO THINK CREATIVELY AND DEVELOP INNOVATIVE TACTICS FOR EXPERIENTIAL MARKETING EFFORTS THROUGH THE USE OF WORKSHOPPING, CASE STUDY ANALYSIS, MOOD BOARDS, AND BRAINSTORM SESSIONS.

SOFTWARE: ADOBE ILLUSTRATOR, PHOTOSHOP, INDESIGN