Influencer Marketing & Celebrity Relations

LEARNED CORE REQUIREMENTS THAT ARE NECESSARY IN INFLUENCER MARKETING EFFORTS AND IN RAISING BRAND AWARENESS/EQUITY. THIS INCLUDES TALENT PROCUREMENT, LOCAL AND NATIONAL PROMOTION, AND TALENT ENDORSEMENTS. DEVELOPED TALENT PROCUREMENT STRATEGY AND BRAND PROMOTION TACTICS IN RELATION TO FIELD MARKETING INITIATIVES, DIGITAL/SOCIAL CAMPAIGNS, EXPERIENTIAL ACTIVATIONS, AND BRAND AMBASSADOR PROGRAMMING. THROUGH CASE STUDY ANALYSIS AND VIRTUAL BRAINSTORM SESSIONS, LEARNED HOW TO THINK STRATEGICALLY AND DEVELOP INNOVATIVE TACTICS FOR PROCURING THE RIGHT BRAND AMBASSADORS OR INFLUENCERS FOR MARKETING CAMPAIGNS AND EXPERIENTIAL INITIATIVES.

SOFTWARE: ADOBE ILLUSTRATOR, PHOTOSHOP, INDESIGN